SeniorTrade
The Business of Aging Well™
WELCOME,
SeniorTrade is a media platform dedicated to The Business of Aging Well™. We curate content for senior living and aging services providers interested in leading innovations for later life. Our focus is on showcasing solutions to satisfy the Boomer consumer and person-centered, vibrant housing models filled with purpose, growth, and inclusion for older adults. Visit seniortrade.com to sign up for the twice monthly Brief delivered to your inbox.
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Join us as a Guest Blogger by submitting provider and supplier news, new development, and innovations to nancy@seniortrade.com
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NANCY GRIFFIN, FOUNDER & CONTENT DIRECTOR
Nancy has three decades of experience marketing hospitality and wellness brands, beginning with a Masters in Hospitality Management from Cornell University. A visionary entrepreneur, she founded SpaTrade, the first online community for spa professionals, and SpaExec, top-tier regional buyers events hosted at luxury resorts. The companies were sold to Questex Media Group in 2008 and Griffin joined as Executive Director of Content.
In 2010, Griffin founded Contento Marketing, a boutique PR and business development firm for wellness brands. Shifting focus to senior living in August 2020, Griffin launched Glowing Older - a weekly business podcast featuring interviews with experts on life’s “third act.” She is dedicated to advancing innovative solutions for aging well.
Ravi Bala
AgeTech Evangelist
Ravi aims to change the model of eldercare with the integration of revolutionary technologies like Conversational AI, Robotics and Passive Monitoring. Dedicated to driving innovation and creating compassion and dignity in the workplace, he is on the advisory board of CyberSeniors and a mentor with startup accelerator Silver Moonshots.
Jessica Daily
National Director of Resident Programs at Senior Lifestyle
Jessica has been leading programs for older adults for over 18 years, and is a Certified Therapeutic Recreation Specialist (CTRS), Certified Laughter Yoga Instructor, and graduate of the ICAA Leader in Wellness Management Program.
Matt Thornhill
Founder & CEO
of Cozy Home Community™
Matt is founder of the Boomer Project, Institute for Tomorrow and a former Madison Avenue advertising executive, interactive marketer and futurist. He has been featured on NBC, CBS, CNBC, The New York Times, The Wall Street Journal, and NPR.
