Comprehensive overview provides insights into how active agers engage with online platforms to support health, wellness, and financial well-being
The GetSetUp 2024 Active Aging Report examines how older adults navigate the digital world, overcome health and wellness challenges, and enrich their lives. The report is based on data from US active agers who participated in over 5.27 million online activities in 2023 and insights from 1,701 surveyed users. The report highlights key trends in digital literacy, health equity, and the growing demand for virtual resources among older adults.
The report addresses three main areas: Online Engagement, Technology Usage and Barriers, and Health Equity Solutions from Stakeholders.
Key Takeaways:
Online Engagement of Active Agers
Active agers are highly engaged online, particularly in wellness programs, digital literacy classes, and social connectivity initiatives.
Over 5.27 million activities were completed across 2,440 topics in 2023, demonstrating the growing preference for virtual platforms. Programs like fall prevention, financial literacy, and physical/mental wellness see significant participation.
Emphasizing the demand for holistic health support 45.9% of users engaged in physical activities, while 27.1% joined mental health programs.
Digital platforms (36%) and community classes (26.9%) are the top choices for learning about new health and wellness techniques among older adults.
Technology Usage and Barriers
Active agers use a range of devices for online activities, with preferences for live vs. on-demand sessions.
Barriers include digital literacy, with over 863,000 classes taken on topics like digital banking, telemedicine, and smart device use.
Issues like access to devices and digital fluency remain key gaps that need addressing.
Health Equity Solutions from Stakeholders
Entities like Area Agencies on Aging (AAAs), Health Plans, and Departments of Aging are critical in facilitating access to online services and addressing social determinants of health (SDoH).
These collaborations are essential in promoting equitable access to care and services for older adults, ensuring that health equity is advanced across different living environments and socioeconomic backgrounds.
82.5% of respondents identify as female. Programs that address gender-specific needs like financial independence are vital for reducing disparities.
With 57.5% of users living alone, combating loneliness through social programs and community-building initiatives is crucial for emotional well-being.
Pathways forward for health equity in aging
Stakeholders must work together to address the diverse health equity needs and implement strategies that promote health equity across all communities.
Stakeholders need to develop more inclusive and accessible solutions, ensuring that the needs of those facing the greatest barriers such as mobility, language, and access to technology are met.
Expanding and innovating virtual interactive offerings around fitness, mental health, and job skills should be a priority to meet the evolving needs of older adults.
Stakeholders should leverage virtual platforms to connect more underserved communities, reduce isolation, and ensure that all older adults regardless of disabilities or mobility issues have opportunities to engage and thrive.
This report underscores the growing demand for virtual platforms among active agers and the importance of addressing both technology barriers and health equity to ensure that older adults can live healthier, more independent lives.
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